Not On The High Street Christmas In July content
To create photographic and video content for our virtual Christmas In July event, showcasing our Christmas product range across three themes. Positioning NOTHS front of mind for journalists driving product coverage and brand mentions during the most competitive time of the year.
The ‘Bloom’ product collection had a rustic, circular & wild influence, with a focus on upcycled, recycled, reusable products.
The ‘Christmas Disco’ collection had a bold, playful, retro remix influence with a focus on self-expression & festive frivolity.
The ‘Treasure’ collection had a maximalist vintage aesthetic channeling that eclectic, thrift shop charm.
We went behind the scenes visiting our partners at home in their studios, talking to us about how their products and brands came to life.
Meet Katie, the artisan jeweler breathing new life into vintage treasures.
Art Direction: Megan Rowe
Photographer: Lol Johnson
Stylist: Nuala Sharkey
DOP & video editor : Arlen Figgis