Not On The High Street Homeware Launch
The brief called for creating a series of focused paid social adverts and campaign imagery that demonstrated a shift in consumer mindset from Not On The High Street as a gifting brand, to a brand that also offers unique products for your home.
We include the homeware category on each frame but bring in the products USPs using dynamic animation. This strips back the creative and reinforces the category focus and our USPs. The creative ends on a clear category-focused CTA.
Art Director: Megan Rowe
Copy Writer: Becky Crane & Thea Cooper
DOP: Radford Nicholls
Stills Photographer: Lol Johnson
Stylist: Nuala Sharkey