Unexpected Youth
The campaign manifested itself with a TVC, in-store activations and a nationwide competition that invited kids under the age of 16, to share something amazing about themselves with a chance of winning up to R60K to further develop their talent.
Here’s to the geniuses, the artists, the leaders, the carers and the ones who prove the world wrong. The little ones with big dreams, the leaders who stand tall, the young beyond their years, the unexpected youth.
Creative Direction & Art Director: Megan Rowe
Copywriter: Daniel Whitehorn
Graphic Design: Nathan Roodt
Shoot Producer: Tatum Hamilton
Event Co-ordination & Production: Emilily Cross
DOP & Editor: Jordan Milton
Stills Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up Artist: Steph Ive
Hair Stylist: Tia Botha