ART DIRECTOR

ART DIRECTOR

Don't Gift Guide

Christmas: the busiest time of the year and the biggest time of mass-consumerism in retail.

It’s no wonder that in 2022, panic present buying led to an eye-watering 55,393,286 bad Christmas gifts being given.

For Christmas 2023, Not On The High Street (the home of UK small businesses) were determined to stop this from happening. We encouraged our customers to support small and GIFT FEWER, GIFT BETTER with us.

So, during our busiest trading period in an ultra competitive market, we created a campaign around the punchiest two words a retailer has ever dared to use.

We said to the nation: DON’T GIFT.

Crazy? Probably. Thinking differently? Definitely.

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Conceptual work and Metro advert design done by Uncommon Creative Agency
Art Direction: Megan Rowe and Melly Wells
Campaign summary: Becky Crane

All Tow the line Introducing Summer Not On The High Street Homeware Launch SODA Bloc Be Youth Campaign Made for Mum Don't Gift Guide Unexpected Youth Campaign Jewellery Not On The High Street Christmas In July SODA Bloc Be Youth SS Campaign Not On The High Street Birthdays

Tow the line Introducing Summer Not On The High Street Homeware Launch SODA Bloc Be Youth Campaign Made for Mum Don't Gift Guide Unexpected Youth Campaign Jewellery Not On The High Street Christmas In July SODA Bloc Be Youth SS Campaign Not On The High Street Birthdays