Our Be Youth campaign was a new phrasing of our brand message that focused on celebrating individuality and the freedom of acting your age (when your age is awesome). We kicked things off at the start of Winter with a string of our signature Bloc Party events across major SODA Bloc outlets in Cape Town, Johannesburg and Durban.
There was dancing, DJs, free totes, stickers, air hockey, popcorn, donuts AND we achieved our sales targets for each day twice-fold.
A Facebook live event that ended with over 7K comments in just 36 minutes and a whole lot of glitter that we found everywhere for the next few days...
Art Direction and design: Megan Rowe
Campaign development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak & Megan Rowe
Copywriting: Megan Rowe & Daniel Whitehorn
Agency: Wisdom & Youth