ART DIRECTOR
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Contact

I am passionate about the field of fashion retail, having significant experience in this field as a Graphic Designer and Art Director in South Africa. This has included the delivery of fashion editorial and commercial projects; with responsibility for design, styling, and art direction.

My practical experience is underpinned by an academic background, including my Degree in Brand Communications specialising in Visual Communications.

I have recently been creative directing a tween division of The Foschini Group called SODA Bloc. In addition to delivering seasonal campaigns, engaging social media strategies and creating look books; I have been responsible from the initial theme/concept through to the delivery of a visual end product. My clients have commended my ability to regularly exceed expectations; delivering projects on time and to exacting standards.

My love of orgainsing coupled with the knowledge I have gained in the retail industry has led me to create (with the assitance of my team) a cohesive brand identity and holistic marketing strategy for SODA Bloc. I have a special interest in the kids communicative aspects of fashion, always keen to spend time on a research and a creative brain storming.

Please see my Experience section for further details of key expertise, projects and achievements to date.
 

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A bit about me


I am passionate about the field of fashion retail specifically childrenswear, having significant experience in this field as a Graphic Designer and Art Director. This has included the delivery of fashion editorial and commercial projects; and responsibility for social media, digital strategy, styling, and creative direction.

My practical experience is underpinned by an academic background, including a Bachelors Degree in Brand Communications specialising in Visual Communications. I'm always keen to spend time on research and brainstorm with a team.

Most recently, I have been creative directing a division of The Foschini Group called SODA Bloc (ages 2-14) . I have been responsible from the initial concept of the brand through to the delivery of visual end products, in addition to delivering seasonal campaigns, engaging social media strategies.

I have a British passport and am therefore eligible for work in the UK should you wish to get in contact.