MEGAN ROWE
ART DIRECTOR
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Be Youth

Your fave sneakers. That cap you took everywhere. The shirt you wish you still had. Youth is filled with prize possessions, none of them as great as the ultimate gift: being young the way only you can. With SODA BLOC relaunching its brand essence to an extended age offering of 2-14 years we wanted to tap into a brand message relevant to those who had only been walking for a year as well as those beginning to stride into the heart of their teen days. The challenge was how do we find a dynamic way to get this message across sincerely, authentically and relevantly across that spectrum? Our answer: BE YOUTH.

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

P2_WINTER_LOOKBOOK24_5.gif
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Proposed updated swing tags with 'Be Youth' campaign statement.

Proposed updated swing tags with 'Be Youth' campaign statement.

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Goodie bags and stickers handed out to kids at in-store events across the country.

Goodie bags and stickers handed out to kids at in-store events across the country.

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

In-store staff tee's with campaign messaging.

In-store staff tee's with campaign messaging.

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro

Art Direction and Design: Megan Rowe
Campaign Development: Clinton De Goede and Megan Rowe
Photographer: Bryan Powell
Stylist: Leigh Vermaak
Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha
Copywriting: Daniel Whitehorn and Megan Rowe
Agency: Wisdom & Youth

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Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
P2_WINTER_LOOKBOOK24_5.gif
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Proposed updated swing tags with 'Be Youth' campaign statement.
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Goodie bags and stickers handed out to kids at in-store events across the country.
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
In-store staff tee's with campaign messaging.
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro
Art Direction and Design: Megan Rowe Campaign Development: Clinton De Goede and Megan Rowe Photographer: Bryan Powell Stylist: Leigh Vermaak Make Up and Hair Stylist: Steph Ive, Wadene Ngubane and Tia Botha Copywriting: Daniel Whitehorn and Megan Ro